Solid Gold Peanuts
There’s No Such Thing as a Corporate Courtesy
by Mary Sojourner
“You can’t put a price on sensory experiences. They are so invaluable and so total.†— Hyatt Regency Scottsdale spokeswoman, Arizona Republic, Business, May 31, 2007
Totally. The wordsmith read the article on Hyatt’s plan to use soundtracks in their lobby, bars, restaurants, and spas. Five compilations are available on their website for download. One can download fifteen songs for $22. The first artist named was Thievery Corporation. I did not make that up.
The article pointed out that some properties were also “dabbling in branding tools….†Bend over and pull down your pants, tourist. We gotcha. (more…)